Only Advertising people would predict the extinction of Advertising people, and that is why I work in Advertising. We are so self-aware and are aware that others are aware of our self-awareness (it's kind of scary) and are threatened by anything that challenges our significance (the DVR is our friend, the DVR is our friend, the DVR is our friend). Watching FITC's 'The Last Advertising Agency On Earth' video makes me think we should focus on staying relevant and producing meaningful ads instead of spending the last five years mourning the slow death of the traditional agency.
The Last Advertising Agency On Earth from FITC on Vimeo.
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